Building a Personal Brand That Resonates With You and Your Audience

Welcome to The Visibility Standard, the revamped podcast that centers visibility, authenticity, and personal branding. I’m Jazzmyn Proctor, a therapist turned visibility strategist, and I’m taking you behind the scenes of why we shifted from All Our Parts to The Visibility Standard. This episode lays the foundation: why your identity extends beyond your professional title, the power of storytelling, and the importance of setting boundaries for a brand that feels like you.

We explore:

• The why behind The Visibility Standard: moving from a practitioner identity to a broader personal brand
• Storytelling that sticks: turning experiences into compelling, shareable narratives
• Genuine online presence: showing up with honesty, consistency, and nuance
• Boundaries for your brand: balancing privacy, transparency, and accessibility
• Common misconceptions about personal branding and how to navigate them
• The loneliness epidemic and the real costs of doing it alone on social media
• Tools, routines, and mindset shifts to build a brand that resonates with your true self

Transcript

SPEAKER_00: 0:00

Are you sitting with thousands of hours of B-roll content and telling yourself, I'll start posting tomorrow? Are you in your head worrying about your friends and family thinking you're a cringe for choosing to be visible? Are you chasing trends instead of building influence? Welcome to the Visibility Standard, where the visionaries of today are changing the rules of their industries and letting their voice be heard. I'm your host, Jasmine, and we are setting the standard. Hello, everybody. Welcome to the Visibility Standard. Yes, I have changed the name from all our parts to the visibility standard. Now, Jasmine, why did you do that? Why did you give yourself 10 times more work? Because now you have to change everything. Changed your logo, changed the name. Girl, what are you doing? So I think the biggest thing was that I preach so much on my Instagram, my TikTok about building an identity outside of being a therapist. I think that's so important. I think that is actually, I know that is burnout prevention is having a personality outside of being a therapist. I wanted my podcast to embody that. I wanted my podcast to begin to be more of an extension of me versus my entire therapist identity. If you have noticed, I'm talking more about branding. I'm talking more about showing up online, being authentic, storytelling, tips to make it as a therapist, tips to make it as a therapist who wants to do more than just therapy. I wanted my podcast to embody that space a little bit better. All our parts, it got me started. It allowed me to feel more comfortable showing up. It gave me an identity to get started. And we always talk about growth with our clients. We talk about moving forward. And this name change, this brand change is gives me a little bit more breathing room to not be a therapist me because I don't want anyone to come on the show or listen to the show with expectations that this is a therapy podcast because it hasn't been for a while and I've been okay with that I've been enjoying that and so I wanted to give a clearer image as to what the show is about this show is about visibility the show is about showing up being Being seen, being heard, being yourself, allowing storytelling to drive your offers, allowing yourself to build a personal brand, allowing yourself to dream beyond what your industry has told you is the truth. I have already been starting to build out guest interviews around this concept and I am excited for the people you all are going to hear from. because we're crossing industries. We're growing beyond therapists and coaches. We're talking to founders. We're talking to PR agents. We're talking about people who are visible for a living, who have gone into their industry and said, I want something different, and they are using their voice online. So I'm excited for you all to hear them. It has been a huge... change i would say as much relief as i have felt there has also been a level of grief that has come with this change again i started all our parts when i was a grad student Little me was figuring out her voice, figuring out what it would look like to show up. And it has allowed such a deep level of self-discovery that I did not expect. Sitting in front of folks who are so ahead, who are leaders in their fields and learning from them has only allowed me to continue digging deeper as to what I want my career to look like, what I want the impact to look like. to look like, what it is that I want to continue doing with my work. And so here we are, the visibility standard. It's about being seen. It's about showing up. It is about getting over the cringe. It is about using all of that B-roll content that you have on your phone and you're telling yourself, oh, I think I'll post. No, you're going to post because your voice deserves to be heard. Nothing is oversaturated with your experience. Your experience isn't out there. Your voice isn't out there. Therefore, it is not oversaturated with your voice. And that's what I want more people to understand. I also want you to understand that people aren't thinking about you as much as you think they are. And because of that, show up, post, post the offer, build the offer, be cringe, do the thing. That's what the show is about. And so today's episode is about building your personal brand and reminding you that oversharing does not equal a personal brand. You do not need to overshare to have a personal brand. I think a lot of times people get concerned about having personal brands because they're like, okay, well, I have to share every aspect of my life. I have to be comfortable with being vulnerable and sharing my story and sharing my thoughts and opinions on everything And you do not. That is not what a personal brand entails. A better question that you can ask yourself when you are thinking about your personal brand is not only what do I want to be known for? what is it I want my audience to resonate with? When people look at my content, what do I want my audience to resonate with? Do I want them to resonate with the fact that I am a mom who is a founder? Do I want them to resonate with the fact that I'm a dog parent? Do I want them to resonate with the fact that I don't desire having kids? Do I want them to resonate with the fact that I love traveling and I love Real Housewives and I love playing pickleball? There are so many aspects about you, you get to cherry pick what you share with the public. As I am continuing to fine tune and really clarify what my personal brand is, what it looks like, that has also required putting a lot of limits on things. And so in order for me to show up relatable, vulnerable, to share my story, there are also aspects of my story that I may not share right now. There are thoughts, there are opinions that I might not share. because that's not the lens that I want you to perceive me in. And social media is about curating an experience for people, a perception for people. And that's not to say it is not authentic. It is not to say that it is not real. But that is to say you get to have boundaries around your personal brand. You get to have limits around your personal brand. brand. You get to decide what you are known for. If you want your audience to be 20 and 30 somethings who are struggling with perfectionism, a lot of your storytelling might be around struggling with perfectionism. You might not talk about places you like to travel, your favorite foods, you might not start cooking. Building a personal brand does not mean it is your personal journal I actually think a lot of people bite themselves in the ass when they think they need to be when they think they need to use social media as their journal a lot of my friends will hear me say this I want us to bring secrets back I want us to bring back those cute little diaries that have the little lock on the outside where no one else can get in and you have the key to it you're the only one that can read it has access to it, I want us to bring back that level of secrecy because there is such thing as being too comfortable on the internet. digital footprints are real when people look up your name they will find you whatever you want to post and it is okay if you do not care about those things then by all means let free will run the roost let it choose your content let it choose what you post but for some of us who are building a personal brand who want to appeal to different audiences different brands when we think about the collaborations we want to build. You got to show up with a little finesse, a little realness. And some things don't need to be shared. Because it's not important. It's not necessary to your personal brand. When it comes to my friendships, the people that I am talking to on the daily, I am sharing my thoughts, opinions, values. Those relationships are very aligned. And because those relationships are so aligned and so clear, Content gets to be the space where I create, where I share stories, where I offer insights. And I'm not seeking this depth from the general public. Because I think that's what a lot of us are looking for. Because yes, we are in a loneliness epidemic. We are in, we are living in one of the most connected and loneliest times. And so we use social media to connect to find our people to find our village and then it goes left when we don't find our village and it backfires and we get different comments that we weren't ready to field And that's sad, honestly. Like when we sit back and look at the ways that people seek out connection through social media, through posting content, because they're looking for those people that they can lean on. And honestly, as I have been exploring this journey for myself, that was a part of it too. I was like, I want to connect. I want to be so deeply understood when I share something And the truth of the matter is not everyone is going to understand you no matter how clear you are. You can be so articulate. You can tell your life story from beginning to end. Not everyone is either going to resonate or understand or offer the response that you desire. So when it comes to your relationships, especially building a public presence, make sure those are locked in, airtight. They are people that you enjoy being around. They are people that energize you. They are people that you know you do not have to perform in front of, which has made creating content easier because I don't feel like I'm performing in my content all the time, really. I'm just posting content. I'm posting what I'm thinking. I'm documenting my day. We hear a lot of content creators say, document your day. Show us what you're doing. Show us where you're going. Show us where you're eating. Show us what journal you're using. Show us what you're thinking about. Document. But we put a lot of pressure on ourselves when we try to be so deeply understood by everybody. When everyone is not going to understand you. There are people that are actually going to deeply misunderstand you. And it is going to be exhausting to try and prove to them who you are. And that's not really fair to you. You also don't need to prove anything to anybody. It's actually a concept that I've been working through with my supervisor and supervision is I don't have to prove anything to anyone. I don't need to prove that I am aware. I don't need to prove that I know certain information, that I'm smart, that I'm knowledgeable, blah, blah, blah, whatever I feel like I may need to prove on any given day and because it's a lot of pressure it's a lot of pressure to show up and to feel like you have to have the right answers and the second that you say the wrong thing it's going to backfire that's a lot of fucking pressure But giving yourself the permission to show up, to share your story, to be misunderstood, for people to be confused, for people to be perplexed, that's okay. Because that means people are curious. That means people are interested, which is also cool, which is also okay. And it's okay if they scroll past and say, you know what, this isn't for me. People get to have that opinion. And that's okay because there is a level of separation to my brand identity, to the person that I am presenting. It's authentic, it's real, but there is a level of separation and there has to be if it's going to be sustainable. A lot of moments where I have hid in silence or didn't post for a while, whether something was happening in the world or something was happening in my personal life, was because I was feeling this pressure to articulate it and be understood, to articulate it, to explain it, to show this is what I'm processing, this is what I'm dealing with. Sometimes I'm able to do that. Sometimes I may able to just hop on the mic share what's going on and move through it and then there's other times where I'm like I don't need to align this content with this or I get to create some separation. I think part of I think my biggest tip today is to take some pressure off of how you create and what you create. Part of that is thinking about your capacity. If you do not have the capacity to do long winded research, to explain yourself, to go back and forth with people in the comments, don't. but also don't set your content up for that. You know, you get to have boundaries. You get to have limits. You get to choose not to talk about things. You don't have to talk about everything on the internet. I know people want people to talk about things on the internet, but they don't. I don't think they do because... When I decided to grow beyond the therapy room, I knew I needed systems that could keep up. Enter JaneApp, the practice management platform that has my back. From online booking to charting to payments, Jane keeps everything streamlined so I can show up for my clients and create content, build my brand, and run my business with confidence. If you're ready to level up your practice, head to Jane.app and use code JAZZ1MO for a one-month grace period. You are sharing an opinion from your perspective, from your experience, from your lens of the world. Not everyone is going to understand that. Or they might expect you to have historian level information about a topic that you might not have. And so I give you permission to take some of that pressure off, to take some of that responsibility off of yourself, and to share your experience, your perspective, and to feel confident in that and certain that is enough, even if people misunderstand it. Again, people are going to misunderstand you. People are not going to always... Get it or want to get it. The most important thing is that you feel comfortable and confident in what you're sharing, that you are sharing it from your perspective, from your lens. And that is enough. And that is enough for you, for everyone else. And it will be. And that's how you'll find your audience. That's how you'll be able to build the joy around being consistent because consistency and perfection do not go hand in hand. I have not been able to be consistent and perfect. It has either been perfect and I maybe show up sometimes or being consistent and I get to be human. And I prefer to show up consistently and human versus perfectly. Drop a note in the comments. Send me a DM. What do you feel is the hardest part for you when it comes to maintaining your personal brand? When you think about showing up online, when you think about creating content, what is the hardest part for you? I would love to hear your thoughts. We can chat about it. And that's what I have for you today. Episodes will still be dropping every Monday and Friday with solo episodes dropping on Monday. Guest episodes dropping on Friday. Today is a very special Friday because I never told you all what this show is about. I never really said anything. I just hard launched a new show, a new concept, a new name. And I'm excited for you all to be on this journey with me. Like, subscribe, leave a comment so new audiences can find the show. People who are looking for the show can find the show. It would mean so much to me. Wish you all the best. And remember, we are setting the standard.